If you watched the Super Bowl, you probably watched the comercials. It’s the one day of the year where viewers actually make a point to stick around for the commercial break- for entertainment of course.
This year there was one commercial that might have made a bigger political statement then some people might think- mainly because of its humorous tone. It was a commercial for the German car company Audi. Throughout the ad, the “Green Police”, dressed in official police-like gear, step in and catch people in the act of everything “un-green”.
The ad opens with a man at a grocery store checkout counter- he makes the dreadful choice when asked “paper or plastic?”- he picks plastic! Now, I remember when choosing paper bags made you a “tree killer”, but that’s another story. After choosing the evil plastic bag, the “Green Police” officer pushes the offender down on the counter and says, “You picked the wrong day to mess with the eco-system plastic boy”. I need to remember that line next time I am behind someone at my local market.
The comercial then proceeds to break into a power-rock theme song, played by the band Cheap Trick, with the words “The Green Police…” (I’ll have to get the words and post them later). The Green Police proceed to go through people’s trash, “busting” them with items that should have been recycle. Another man is pulled from his home and arrested for “possession of incandescent bulbs” while a couple teens have their water bottles emptied as the Green Police officer says, “What do you think about plastic bottles now?” (takes me back to getting busted with beer in my high school days).
Another scene shows some people enjoying their jacuzzi before being yanked out by the Green Police for having the temperature up to high. The final scene is a backed up interstate- cars being checked by the Green Police, driving their Segways and electric cars up . As the camera shot backs up, we see that the backup is caused by an “Eco Check”. And then the punchline- the new Audi car gets a pass and drives right through. There is one last scene with a Green Police officer stopping an actual police officer for drinking coffee out of a styrofoam cup.
I thought the commercial was hilarious- only because it gives a vision into the future if people like Van Jones and Al Gore have their way. The ad is so riciculous, but only because it is based on reality- that is, based on actual motives of the progressive green movement. Cap and Trade is a perfect example of this, and only the beginning. While there are those on the left who were laughing at this ad, this commercial was probably like “green movement” porn to the Van Jones crowd. Seeing a wealthy white guy arrested, no, brought to justice over his use of incandescent light bulbs gave many thrills up many legs.
So was this ad poking fun at the green movement’s fascist-like attitude toward the public being more “eco-conscience”? Or was this ad poking fun at those of us who believe the green movement desires to police the public into being more green? It could go both ways. From the responses I have read in reference to this ad, it appears to get a laugh out of both sides- and that’s not a bad thing- we could all use a laugh right about now. Audi hit a home run with this advertisement from the standpoint of attracting viewers from all angles. Humor always sells.
Now let’s see where this ad campaign goes politically- if it even does that at all. If their smart, they won’t- that’s may guess.
Watch the ad…